Before Sam Hayo was known for bold moves in music and media, she was already chasing excellence — in the pool. As a former competitive swimmer, she spent her teen years training intensely, even moving to the U.S. to pursue her athletic goals. That discipline laid the foundation for everything she does today.

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At 19, Sam discovered CrossFit. A sport that didn’t just reshape her body but helped her redefine her own strength and image. She now competes at an elite level in Germany, and her muscular, athletic look has become part of her signature. Through sport, Sam has found a new kind of femininity: powerful, unapologetic, and fully her own.